The Logo Process, Part 2
Along with the creation of an icon or graphic, there’s the typography. Even for cases where a company uses only a mark to identify their business, there’s usually a typeface involved somewhere, and...
View ArticleLegalities
Today I drove down to Norwalk and paid the fees to file a Fictitious Name application with Los Angeles County. We now have 30 days to publish a legal notice in a newspaper; meanwhile, we can now go set...
View ArticleThe Red Queen’s Race
In Alice Through the Looking-Glass, Alice sits down to tea with the Red Queen. At some point, she becomes aware that the landscape around them has changed, and the two of them have to run full-speed to...
View ArticleDC Comics announces new logos, Jim offers his opinions
DC Comics is doing a complete overhaul of their comics line, primarily to bring attention to their new “digital initiative,” which means focusing a lot more on bringing comics to your iPad. As part of...
View ArticleHunters and Gatherers
I had an email exchange with a client about SEO (Search Engine Optimization), Social Media and other such topics. He’s in a service industry that customers only call on a few times a year. Here are my...
View ArticleReview: Miami Marlins redesign
The Miami Marlins baseball team recently spent a lot of money on a rebranding effort. The result is a pretty good first draft, but nowhere near ready for prime time. Other sites have done a critique of...
View ArticleWhy Facebook isn’t Working for You
We posted an article a while back about Digital Sharecropping. The term refers to the idea that if you’re putting your content up on somebody else’s site, they are reaping the majority of the benefits...
View ArticleSeven Rules for Creative People
There’s an article at the Harvard Business Review titled “Seven Rules for Managing Creative People;” It’s one of the more insulting and condescending dispatches from Corporate America, but creative...
View ArticleBanana Republic: A Look Back
Once there was a time when Banana Republic was known as an inexpensive line of funky and unique clothing inspired by military surplus and flea market finds, but better known for its beautiful and...
View ArticleThe Artist’s Paradox
That kerfuffle a few months ago about “how to manipulate and cajole employees that you consider to be irrational children” got me thinking about a theory I’ve been refining for a while now. I call it...
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